Program Methodologies

Lead Generation is integral to your Marketing Plan

Majestic Lead Generation (MLG) takes every precaution to create a win/win situation. Generating "Sales Leads" is the number one goal of business trying to build organically.  All sales people want to know, where are the sales leads and we want the "good" sales leads.  This is why MLG are experts in generating qualified sales leads for your business.  One of the ways to ensure success is to create marketing programs designed specifically for the needs of our clients. MLG practices a six phase approach designed to keep our clients involved with their campaigns, yet minimizing any effort they need to extend.

1. Situation Analysis / Project Plan and Design
   1. During this phase, one of MLG's Business Analysts will work closely with our clients' management team to determine current gaps, strengths, desired outcomes, and lead criteria.
   2. The Business Analyst will create a calling guide and a marketing plan that will best meet the needs of our clients. In addition to leads or appointments, some of the other areas integrated into a marketing program may include any combination of the following:
      • Identify target market
      • Increase branding through email marketing
      • Literature fulfillment
      • Inbound call support
      • Surveys to determine how to best reposition product or service
      • Database clean-up
      • Acquisition
      • Pipeline management
      • Event support
      • Competitive analysis
      • Market analysis
2. Internal Training
   1. During this phase, the business analyst will meet with the calling team and provide campaign specific training (lead perimeters, objectives, calling guide, and high level client information).
3. Pre- Training Call
   1. During this phase, MLG clients will participate in a 60 minute call with the key members of the MLG team assigned to their project.
   2. This call is an opportunity for our clients to meet the team and provide training on their products and services as well as their differentiators and strengths.
4. Test Calling
   1. During this phase, MLG will test the accuracy and appropriateness of the training. This phase will end after the first lead is complete or after 16 hours of calling.
   2. In addition to testing the data, this phase is designed to determine the approximate number of hours it will take to generate a lead.
   3. Once this phase is complete, the MLG Business Analyst will conduct a progress review call with client to discuss statistical information and determine if any changes need to be made at that point.
5. Pilot Program
   1. During this phase, the lead criteria are defined and any additional changes are implemented and tested.
   2. This phase will last approximately 2 - 3 months and will serve as a guage to determine the number of leads or price per lead our clients can expect for on-going programs.
   3. At the end of this phase, the MLG Business Analyst will conduct a post-pilot call to discuss the results and determine next steps.
6. Partner Programs
   1. Once the Pilot Program is complete and the program requirements are ironed out, MLG recommends our clients commit to a one year program. Even though our clients realize some of their ROI immediately, due to client sales cycles, it takes approximately a year to realize the true ROI when you work with MLG.
   2. During Partner Programs, a member of the MLG management team conduct weekly progress reviews with our clients to ensure the continuous success of marketing programs.

Call to discuss your B2B Sales Lead campaign (888)403-9400